The PVG Group is committed to Pink October alongside the HOPE association.

As every year, October is marked by a global mobilisation in the fight against breast cancer through the Pink October campaign. In 2025, Groupe PVG is partnering with the HOPE association to support women affected by this disease.

The HOPE association: precious support for women

Created to help women with cancer, the HOPE association plays a key role in their recovery journey. Beyond awareness and screening, HOPE provides comprehensive support, including psychological care, emotional support and wellness workshops. It also offers relaxation sessions, support groups and post-treatment recovery programmes to help patients rebuild their lives after the illness.

The association places great importance on restoring women’s confidence, helping them through this difficult period with dignity and hope. Every gesture, whether financial support or a simple moment of comfort, is essential in helping these women regain their balance and serenity.

Groupe PVG’s commitments for Pink October

To support this wonderful cause, Groupe PVG is implementing several solidarity initiatives:

🎀 Cristal Spa: Well-being in the name of solidarity

Throughout October, every treatment booked at Cristal Spa Annecy will go beyond simple relaxation. For each treatment booked, €5 will be donated to the HOPE association. By treating yourself to a relaxing massage or a revitalising facial, you will be directly contributing to supporting the association’s work, which helps women and their families throughout their fight against cancer.

🎀 Hôtel Le Pélican: A stay that makes a difference

Hôtel Le Pélican, located in Annecy, is also joining this collective effort. For each stay booked during October, €1 will be donated to the HOPE association. This gesture allows our guests to take part in this campaign while enjoying a relaxing stay on the shores of Lake Annecy. Whether it’s for a romantic getaway, a well-deserved break or a family holiday, every booking will help make a difference.

🎀 Lighting the Cedar in pink: a powerful symbol

As a sign of solidarity and visible support, the Cedar tree of Hôtel Le Pélican will be illuminated in pink throughout October. This emblematic tree will become a shining symbol of Groupe PVG’s commitment to this cause. This illumination aims to raise awareness among passers-by and remind everyone of the importance of early breast cancer screening.

➡️ Get involved with us for Pink October

This October, by taking care of yourself or treating yourself to a moment of escape, you are helping to support a cause that affects many women and families. Enjoy a Cristal Spa treatment or a stay at Hôtel Le Pélican, and help us support the HOPE association in its mission.

A gesture that can save lives: think screening

Early screening is essential. The earlier breast cancer is detected, the higher the chances of recovery. Remember to have regular mammograms and to consult a healthcare professional if you notice any unusual changes. By taking care of yourself today, you give yourself the best chance for tomorrow. 😊