The PVG Group is committed to Pink October alongside the HOPE association.

As part of Pink October, the PVG Group is renewing its partnership with the HOPE Association, which supports women affected by cancer. Once again this year, several of the Group’s establishments in Annecy are coming together throughout October through a range of solidarity initiatives, with a shared goal: to support HOPE and contribute to its work supporting women and their loved ones.

PVG Group establishments join the campaign

Hôtel Le Pélican****: every stay makes a difference

At Hôtel Le Pélican****, €1 will be donated to the HOPE Association for every stay booked throughout October. A simple gesture that allows every booking to contribute directly to this charitable initiative.

Ô Bon Bec: a pink cocktail for a good cause

At Ô Bon Bec, Pink October will be celebrated with a pink cocktail specially created for the occasion. For every cocktail purchased, the full purchase price will be donated to the HOPE Association. A convivial way to support the campaign while enjoying a creation specially designed for the occasion.

Ô Bon Pain: round up your purchase to support HOPE

At Ô Bon Pain bakery, everyone can also take part by choosing to round their purchase up to the nearest euro. The difference will be donated to the HOPE Association. A small everyday gesture which, through everyone’s support, can help make a real difference.

The Cedar lights up in pink

As in previous years, the Cedar at Hôtel Le Pélican**** will be illuminated in pink throughout October. A visible symbol of the PVG Group’s commitment, the illumination highlights the importance of raising awareness around breast cancer and the value of early detection.

Cristal Spa Annecy: wellness with a purpose

Cristal Spa Annecy, located at Impérial Palace****, is once again taking part in Pink October and joining forces with the HOPE Association. Throughout October, €10 will be donated to the HOPE Association for every treatment booked or product purchased at Cristal Spa Annecy. A wonderful way to combine a moment of wellness with a meaningful gesture and to make a tangible contribution to the Association’s work supporting women affected by cancer.

Together, let’s make an even greater difference in 2026

In 2025, the commitment of the PVG Group, its teams and its guests raised €3,902 for the HOPE Association.

This year, the Group is keen to build on this momentum and do even more in 2026. Every stay, every cocktail, every rounded-up purchase and every wellness experience is another opportunity to support HOPE and the women it supports.

Together, let’s keep the spirit of Pink October alive and turn every gesture into an act of solidarity. 💗